by David Goetzl , Media Post, Dec 8, 2008 The head of the Barack Obama campaign’s email marketing efforts, Stephen Geer, says the single most lucrative day in fundraising in American politics was the day after Gov. Sarah Palin’s vice presidential acceptance speech at the Republican National Convention. “She made a huge tactical mistake by [...]
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As the first salvo in our fight against recession, here’s a great tool for checking the performance of your website called Website Grader (just follow this link). There’s no cost or obligation and the insights it reveals will help you market effectively over the Internet, which is the dominant and most cost-efficient marketing medium for [...] |
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How Small Businesses Can Weather This Recession
Be very focused on your business. Evaluate your strengths. Discard your weaknesses. Know the profitability and marketability of every product or service you offer. Know all the features of your products or services. Clearly identify the benefits they offer your customers. Know your target market and how best to reach them. What is the profile [...]