When everything seemed to be going so well, suddenly we found ourselves in an economic quagmire. Small business has to be run with commonsense – it looks like the same isn’t true for Big Business and Wall Street. In fact, it appears that commonsense was completely abandoned, along with time-tested business principles, in favour of [...]

How Small Businesses Can Weather This Recession
Be very focused on your business. Evaluate your strengths. Discard your weaknesses. Know the profitability and marketability of every product or service you offer. Know all the features of your products or services. Clearly identify the benefits they offer your customers. Know your target market and how best to reach them. What is the profile [...]