Has anyone else noticed the utter glee the news media seem to take in reporting bad economic news? I get the sense that each one of them is trying to out-do the others with recession news items, which they then repeat ad infinitum. Their reporting doesn’t seem to be objective, accurate reporting of the facts, [...]
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Small businesses survive and prosper on hard work, grit and determination. If you listen to media commentators lately, you’d think all was already lost and only desperate action by government can do any good at all. I started this business in the depths of the 1981- 84 recession. Frankly, I was too busy finding customers [...] |
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How Small Businesses Can Weather This Recession
Be very focused on your business. Evaluate your strengths. Discard your weaknesses. Know the profitability and marketability of every product or service you offer. Know all the features of your products or services. Clearly identify the benefits they offer your customers. Know your target market and how best to reach them. What is the profile [...]